HeyJaredInside Fashion Marketing by Zalando Marketing Services
Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections.
- Indexed episodes, last 90 days
- 2
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- Sep 10, 2026
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- Aug 27, 2026
Latest episodes
Back to School 2026: Zalando's Veronika Moles on experiential growth in the Kids category (opens the original)
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In this episode of Inside Fashion Marketing, host Heike Lari sits down with Veronika Moles, Commercial Director Kids at Zalando, to discuss how the Kids category has evolved into a strategic e-commerce growth engine. They unpack how brands can elevate high-intent calendar moments like "Back to School" into storytelling opportunities, and explore how physical community activations - such as the "Kids Playground" in Berlin and Paris - translate directly into platform momentum and sustained custome
Culture first: how adidas turns cultural relevance into growth (opens the original)
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Culture isn’t just a brand builder - it’s a commercial growth engine. In this episode, Heike Lari sits down with Thomas Sailer, VP Brand Marketing Central Europe at adidas, to unpack how the global icon turns cultural relevance into measurable business impact. From DFB World Cup fandom to Japanese wrestling subcultures and the Berlin Marathon, discover adidas' 5-step framework connecting culture, community, and closed-loop retail media. Check out our website for more insights and resources.
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