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Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise.

Podcast · By Paul Rogers and James Gurd · English · Official site

Indexed episodes, last 90 days
13
Latest publication
Sep 30, 2026
Audience
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Earliest in this view
Jul 8, 2026

Latest episodes

  1. Episode · Sep 30, 2026

    EP366: The Hidden Ecommerce P&L Lever: Rethinking Delivery As A Growth Strategy, With Ingrid CRO Fraser Trivett (opens the original)

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    tl;dr What you'll learn: Why transparent delivery promises can influence conversion, trust and loyalty. How delivery choices, pricing, customer value and returns affect profitability. What to consider when deciding whether to build or buy delivery capabilities—and where AI may help. Delivery’s often treated as a cost to contain but it also shapes whether customers trust a brand, complete a purchase and come back. In this conversation, James Gurd and Fraser Trivett, CRO at Ingrid, explore how eco

  2. Episode · Sep 22, 2026

    EP365: Kibo Commerce Chief Product Officer On Their Unified AI Experience Layer & Why Human-in-the-Loop AI Is The Safer Way To Automate Commerce (opens the original)

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    Kibo: A unified, model-agnostic approach to agentic commerce For B2B and B2C tl;dr Understand why unified data and one AI interface can outperform a fragmented collection of point agents. See how model-agnostic AI and “bring your own LLM” architecture reduce vendor lock-in and give commerce teams more control over cost and flexibility. Learn how Playbooks automate everyday commerce tasks while preserving human oversight, permissions and accountability. Eric Rosado’s return to Kibo as Chief Produ

  3. Episode · Sep 15, 2026

    EP364: The Loyalty Playbook Retailers Need Before Black Friday - Tactics That Drive Enrolment, Retention and Higher LTV, With LoyaltyLion CEO Charlie Casey (opens the original)

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    The Loyalty Playbook for Peak Trading "Engagement in loyalty programmes is highest around BFCM—they drive the greatest share of revenue from existing customers precisely when brands are competing hardest for attention.” tl;dr - why listen? Learn how to protect BFCM margins without depending on deeper discounts. Discover practical loyalty tactics for acquisition, retention and reactivation. Understand how omnichannel rewards can connect customer journeys across online and offline retail. Black Fr

  4. Episode · Sep 9, 2026

    EP363: The Agent Experience Era - Centra CEO Martin Jensen On Building AI That Gets Real Work Done (opens the original)

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    This week, we turn our attention once more to Centra's ecommerce platform and recent roadmap activity. Martin Jensen, founder and Chief Innovation Officer at Centra, reveals how agentic AI is moving from “smart intern” to genuine digital colleague, and why the next competitive edge is no longer the code itself, but the tools, playbooks and guardrails built around it. The discussion is framed by the concept of agent experience, whereby developers consider what an agent requires when planning new

  5. Episode · Sep 1, 2026

    EP362: Performance Marketing In 2026 Shifted From "AI-Assisted" To Genuinely Agentic - Find Out What This Means For Ecommerce Brands (opens the original)

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    “AI ad platforms will win by becoming less like ad managers and more like answer engines. Measurement is becoming the strategy, because zero-click behaviour is already changing the funnel.” Performance & brand marketing expert Josh Duggan digs into where AI, search and commerce are actually heading; not in theory, but in the real world of live campaigns and platform shifts. ChatGPT ads are already here, but the platform is still acting like Google Ads 15 years ago. Josh reveals why the current s

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