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- Indexed issues, last 90 days
- 3
- Latest publication
- Sep 15, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 4, 2026
Latest issues
Good Strategy/Bad Strategy: a new interactive innographic (opens the original)
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It was about time for another innographic.I have been making innographics for years: visual models that try to make a concept easier to understand, discuss and use. But apparently I also have to move with the times.So this time I’ve created an interactive innographic:The starting point is Richard Rumelt’s work on good and bad strategy. His strategy kernel is deceptively simple: a good strategy needs a clear diagnosis of the challenge, a guiding policy for dealing with it, and
Customer Discovery Simulation: Programme Examples. (opens the original)
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What does the Customer Discovery Simulation actually look like? Here are three examples of how the same simulation has been be adapted to different learning contexts over the past few weeks:<img alt="" class="sizing-normal" height="134.34700315457414" src="https://substackcdn.com/im
You think you know your customer. Now simulate it. (opens the original)
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When customers keep asking about the thing you didn’t intend to sellEarlier this week, I listened to Andrew Antos on The Product Market Fit Show. At a customer event, he demoed a small internal tool almost as an aside. But afterwards, people kept coming back to that one thing.Not the product his team had spent most of its time building. The side tool.“The market speaks to and reveals itself. [...] You start seeing these patterns of value propositions
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