Industrial Growth Institute
Ed Marsh is a founder, Army veteran, independent board director, manufacturing marketing expert, and industrial sales leader. He has marketed and sold millions of $ of B2B industrial manufacturing stuff worldwide.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 26, 2026
Latest episodes
What's Old Is New Again: Print, PR, and the Future of B2B Media with Joe Angel (opens the original)
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Joe Angel — Executive Vice President of Industry Outreach for PMMI (The Association for Packaging and Processing Technologies), founder of Packaging World magazine, and a true legend in the packaging industry — joins Ed Marsh to unpack the full arc of B2B media, from bingo cards to AI. Ed and Joe cover: Why PR and traditional media are becoming relevant again as SEO and organic search decline The early days of launching Packaging World in 1993–94, and how print media measured leads before the in
The Phone Call That Salespeople Won't Make with Derek Baer (opens the original)
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Derek Baer returns to the Industrial Growth Institute podcast for a candid, unscripted conversation about the sales accountability issues most companies avoid talking about. Ed and Derek dig into four core topics with plenty of detours, war stories, and a little friendly disagreement along the way: Do Performance Improvement Plans (PIPs) actually work? Why most companies wait too long, what a PIP should really look like, and how to handle a rep who's crushing quota but showing all the wrong beha
Why Private Equity Firms Ignore Portfolio Performance Data with Peter Caputa (opens the original)
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Peter Caputa (CEO of Databox, former 15th employee at HubSpot) returns to the Industrial Growth Institute podcast to unpack how business intelligence and AI-driven performance management can transform the way private equity firms oversee their portfolio companies. Ed and Peter dig into Databox's evolution from a marketing dashboard tool to a full business intelligence platform — now featuring OKR management and forecast modeling — and explore why organic growth remains the most under-supported p
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