Indie Author Magazine
When Writing Means Business, Indie Author Magazine is the guidebook for self-published authors taking charge of their writing career. Whether you've published or not, IAM brings you articles and information designed to save you time, money, and stress.
- Indexed episodes, last 90 days
- 26
- Latest publication
- Sep 29, 2026
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- Earliest in this view
- Jul 4, 2026
Latest episodes
Creative Freedom Begins with Financial Stability (opens the original)
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Leaving a day job is often presented as the ultimate proof of commitment to a creative career. But reliable employment can provide something equally valuable: the freedom to write without forcing every project to pay immediately. In this episode, we reconsider the assumption that “real” authors must earn their entire income from books. The discussion explores how a salary can reduce financial pressure, support thoughtful publishing decisions, fund professional services, and allow writers to take
Are Your Readers Mentally Muting You? (opens the original)
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Why do readers sometimes stop noticing messages that are clear, relevant, and repeated often? In this episode, we explore the “neurological mute button”: the brain’s tendency to filter out familiar, predictable, or overwhelming information. For authors and publishing professionals, that can mean carefully crafted marketing becomes invisible precisely because audiences have seen the same language, imagery, and calls to action too many times. The discussion examines how repetition, clutter, generi
Beyond Amazon: Four Routes to Direct Sales (opens the original)
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Selling books directly can give authors stronger margins, closer reader relationships, and greater control—but there is more than one way to make it work. In this episode, we explore four practical routes for reaching customers without relying entirely on traditional online retailers. The discussion compares selling through your own website, using specialised direct-sales platforms, meeting readers at live events, and partnering with organisations or independent businesses. You’ll learn how each
Your Next Release Is a Backlist Marketing Plan (opens the original)
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A book rarely succeeds in isolation. Every new release can introduce readers to the stories that came before it, turning a growing catalogue into one of an author’s most valuable marketing assets. In this episode, we explore why your next book may become the strongest sales tool for your first—and how to build that effect deliberately. The discussion covers reader pathways, series structure, back matter, calls to action, consistent branding, email lists, and making it easy for satisfied readers
The Creative Cost of Exhaustion (opens the original)
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Writers often treat sleep as time stolen from creative work, yet rest may be one of the most productive tools available. In this episode, we explore what happens to imagination, focus, memory, judgement, and emotional resilience when sleep is protected—or neglected. Discover why ideas can clarify overnight, how the resting brain continues processing creative problems, and why pushing through exhaustion often produces work that needs more revision later. The conversation considers realistic ways
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