HeyJaredIn the Unlikely Event
In the Unlikely Event is a vibrant video podcastspotlighting the untold stories of crisis, chaos, andcreativity in experiential marketing. Each episode is acandid conversation with industry pros who've facedmajor event challenges—and lived to tell the tale.
- Indexed episodes, last 90 days
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- Aug 25, 2026
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- Aug 25, 2026
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The Black Mirror Mirage: Adidas At Coachella (opens the original)
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What happens when a 120-to-140-mile-per-hour windstorm hits the day before an Adidas pop-up opens near Coachella—and the city shuts down the entire structure? Host Rick Kiley sits down with Brad Jackson of Out of Office to revisit Adidas's 2018 Clima Ultra Boost activation in the California desert. The plan was a black mirrored roadside retail experience set among the wind farms. But after extreme winds made the site unsafe, officials chained the doors and barred guests from entering. With hours
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