HeyJaredIn The Money: eCommerce, DTC, and CPG
A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Rolling Thunder: How Caraway Makes Sure There's Always Something to Talk About (opens the original)
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What does it take to hold your ROAS floor for six years, through COVID, rising CACs, and the collapse of most of your 2019 launch cohort? Jordan Nathan, Founder and CEO of Caraway, joins In The Money to break down the discipline behind one of the most successful DTC homeware brands of the last decade, from the fundraise that required sixty checks, to the rolling thunder marketing calendar that keeps the brand impossible to ignore every single month. Caraway launched in November 2019 with non-tox
This Founder is Living My Current DTC Entrepreneurial Dream (opens the original)
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Joe Welstead, Co-Founder of Oshun, returns to In The Money for a deeper conversation on the systems behind one of the fastest-growing hydration brands, still just two people, still profitable, still cash generative, and now launching a second brand. Since launching in April 2024, Joe and co-founder Jack Atkinson have built Oshun to mid-seven figures with no institutional capital, an unflavored electrolyte concentrate in a pump bottle, positioned closer to skincare than sports nutrition. This epi
Brand Is Not Branding, And Other Mistakes in Consumer (opens the original)
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What's the difference between brand and branding and why is confusing the two one of the most expensive mistakes a consumer founder can make? Rick Desai, Managing Partner at Listen Ventures, joins In The Money to break down the investing philosophy behind one of the most concentrated consumer portfolios in venture. Listen manages $130 million across four funds, backs just twelve brands per fund, and has been behind some of the most recognizable outcomes in modern consumer, Calm, now valued at ov
Finding White Space and Scaling to 8-Figures in a Crowded Homewares Category (opens the original)
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What does it actually cost to hold an uncompromising product standard in premium homeware? Joe Parenteau, Co-Founder and CEO of Fable, joins In The Money to break down how a former accountant with no design background built one of North America's most design-forward homeware brands, and why they've walked away from roughly 30% of supplier relationships mid-development rather than ship a product that didn't meet standard. Fable designs in Vancouver and crafts through family-owned artisan makers i
Reaching Eight Figures by Doing the Unscalable Things First (opens the original)
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Sahand Dilmaghani, Founder and CEO of Terra Cafe, joins In The Money to tell one of the more quietly impressive origin stories in consumer hardware, a founder who spent months recording conversations with strangers in retail stores, carried espresso machines door to door across New York City, and built a relationship with a Chinese manufacturer just weeks before the world shut down during COVID. Terra Cafe makes premium automatic bean-to-cup espresso machines, 400-plus moving parts, a hardware-p
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