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In Pursuit of Branding

A collection of brand-related stories, tips, ideas and resources that support service-based businesses and creative entrepreneurs on their business journey.

Newsletter · By Kelly Wittman · Official site

Indexed issues, last 90 days
7
Latest publication
Sep 11, 2026
Audience
Checking…
Earliest in this view
Jul 9, 2026

Latest issues

  1. Issue · Sep 11, 2026

    When the System Doesn't Feel Like it Was Created for High Quality Work (opens the original)

    Excerpt · Critical tone

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    <img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!ALkM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ec25635-5335-4a37-a44f-6f392861c2a7_5806x3871.j

  2. Issue · Sep 3, 2026

    Making a Pivot with Messaging, Not Message (opens the original)

    Excerpt · Positive tone

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    In Pursuit of Branding is for purpose-driven, people-first service-based business owners. If you enjoy the content, why not consider supporting it for only $5 per month? You’ll gain access to all past articles, Behind the Business emails and the Resource Library. Your support helps keep the ideas flowing and the coffee brewing. Subscribe now<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!QlI0!

  3. Issue · Aug 20, 2026

    Summer Strategy Series 3.0 Issue #7: The Wrapup (opens the original)

    Excerpt

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    In Pursuit of Branding is for purpose-driven, people-first service-based business owners. If you enjoy the content, why not consider supporting it for only $5 per month? You’ll gain access to all past articles, Behind the Business emails and the Resource Library. Your support helps keep the ideas flowing and the coffee brewing. Subscribe now<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!wuu9!

  4. Issue · Aug 13, 2026

    Yes, it's Yet Another Person's Opinions on AI, Creativity, and Business (opens the original)

    Excerpt · Neutral tone

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    <img alt="" class="sizing-normal" height="972" src="https://substackcdn.com/image/fetch/$s_!d81w!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5535837a-7ff7-4485-970b-70d8d98f8e26_6723x4487.j

  5. Issue · Aug 6, 2026

    Summer Strategy Series 3.0 Issue #6: Brand Personality (opens the original)

    Excerpt · Neutral tone

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    In Pursuit of Branding is for purpose-driven, people-first service-based business owners. If you enjoy the content, why not consider supporting it for only $5 per month? You’ll gain access to all past articles, Behind the Business emails and the Resource Library. Your support helps keep the ideas flowing and the coffee brewing. Subscribe now<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!P0Ns!

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