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Helping you build the wildly profitable, aligned brand you didn’t think you were allowed to have.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 16, 2026
Latest issues
You’re Not Ideating. You’re Avoiding the Market. (opens the original)
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There is a particular kind of overthinking that feels intelligent, especially when you are building something that matters to you, because on the surface it looks like strategy, discernment, creativity and care.You revisit the offer, you change the name, you refine the inclusions, you rethink the price, you adjust the positioning, you rewrite the sales page, you open another note in your phone, you map out another version of the same idea, and all the while you tell yourself that you are still s
Your Brand Makes Sense to You. That Might Be the Problem. (opens the original)
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There is a particular problem that happens when you have been inside your business for too long, one that is difficult to see because from your perspective, everything makes sense.You know why you started the business, you know what the work means to you, you know the deeper reason behind your offers, you know the personal experiences that shaped your values, you know why the colour palette feels significant, why the name matters, why the tone feels like you, why the references make sense, why t
Your Human Design Type Might Be Your Content Cheat Code (opens the original)
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In coaching women to grow their businesses, refine their brands and become more visible online, we inevitably spend a lot of time talking about content, because whether we like it or not, organic social media is still one of the most powerful ways to create recognition, build trust and help people understand the calibre of your work before they ever enquire.And while there are endle
Is Your Brand Costing You Sales? Take The 5-Minute Assessment (opens the original)
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Sometimes the issue in your business is not that you need to post more, create a new offer, lower your prices, change your niche, or spend another three months trying to “warm up” an audience that is already paying attention.Sometimes the issue is much simpler and much more uncomfortable.People can see you, but they are not understanding the value of what you do clearly enough to buy.This is the assessment I usually run through with women on my complimentary brand clarity calls when the
The Standard Problem: Why Your Business Isn’t Matching the Life You Say You Want (opens the original)
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There is a version of your life that exists not as a vague idea or distant aspiration, but as something that feels quietly certain within you, something you can almost reach out and touch in moments where you allow yourself to fully acknowledge what you actually want.It is not loud or performative, it does not feel like a fantasy that belongs to someone else, it feels grounded and considered and deeply yours, a life where your work supports you rather than consumes you, where your standards are
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