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Improbable Futures

A substack space on design, design outcomes and the value of design methods supporting better futures

Newsletter · By Greg Petroff · Official site

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Jul 17, 2026
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  1. Issue · Jul 17, 2026

    What Two Fractional CDO Tours Taught Me About Design in the Age of AI (opens the original)

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    Over the last 18 months I’ve worked as a fractional Chief Design Officer for two startups — one in fintech, one in security. Different companies, different problems, but the two engagements taught me the same lesson from different angles: the tools we now have don’t just make design teams more productive. They change what’s worth doing in the first place.That distinction matters more than it sounds. The easy story about AI in product work is a productivity story — the same output, faster, cheape

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