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Impact Pricing

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Podcast · By Mark Stiving, Ph.D. · English · Official site

Indexed episodes, last 90 days
25
Latest publication
Sep 28, 2026
Audience
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Earliest in this view
Jul 6, 2026

Latest episodes

  1. Episode · Sep 28, 2026

    How to Raise Prices When Everything Is Getting More Expensive with Jacob Moller Korsgaard (opens the original)

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    What happens when your costs keep rising, your contracts lock you in, and your customers still expect stability? Jacob Moller Korsgaard , Director of Pricing at Danfoss, has spent 15+ years in B2B pricing and leads global pricing for Danfoss Climate Solutions. In this episode, he explains why raising prices during inflation is about much more than adding a percentage to your price list. Jacob breaks down the commercial judgment, timing, contracts, communication, and execution required to raise p

  2. Episode · Sep 25, 2026

    Buyer Insight: Product Myopia: Where It Hides in Your Company (opens the original)

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    This is an Impact Pricing Blog published on July 13, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-myopia-where-it-hides-in-your-company/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

  3. Episode · Sep 21, 2026

    Why AI Gets Pricing Wrong and How to Train It to Get Pricing Right with Roberto Rivera (opens the original)

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    Roberto Rivera is the founder of Pricing Nerd, where he builds AI-powered pricing workflows for B2B companies. With more than 25 years in pricing and experience working alongside some of the field's early pioneers, Roberto has focused on turning pricing expertise into scalable AI-powered workflows. In this episode, Roberto explains why simply asking AI "What price should I charge?" produces unreliable answers. AI needs more than business data. It needs the context and pricing skills required to

  4. Episode · Sep 18, 2026

    Buyer Insight: Product Myopia: The Disease You Don't Know You Have (opens the original)

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    This is an Impact Pricing Blog published on July 6, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-myopia-the-disease-you-dont-know-you-have/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

  5. Episode · Sep 14, 2026

    Why Technically Correct Pricing Recommendation Can be Strategically Wrong with Sandeep Mathew (opens the original)

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    Sandeep Mathew is a sales and marketing leader with 19 years of global CPG experience, including extensive work at Unilever building and deploying revenue growth management (RGM) capabilities. He eventually managed RGM as a global capability across markets and channels. In this episode, Sandeep explains why even sound RGM data and technically correct pricing recommendations can lead brands in the wrong direction. **The next opportunity to meet Sandeep Mathew in person will be at EPP 20 Years Glo

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