HeyJaredImaginary Friends
For curious creatives, thoughtful founders, and anyone who still believes in imaginary friends. Essays, strategy, and story from Emily Oberman, agency founder, email strategist, and your digital Mary Poppins.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 28, 2026
Latest issues
#78 | 2016 is the new 2026 (opens the original)
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Hey there,Why did we all decide to time-travel back 10 years? The line was simple: 2026 is the new 2016, and it stuck.It’s not just nostalgia, though. It’s also burnout.In 2016, the internet was uncurated, and maybe messy. Everything was grainy, oversaturated, and overexposed with Snapchat filters, Blurry mirror outfit pictures, and Boomerangs. On the other hand, 2026 feeds are optimized, polished, and AI-generated content is everywhere.The 2016 revival is a bit of a rebellion against that. Vogu
#77 | When did we all become entrepreneurs? (opens the original)
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Hey there,We live in a culture obsessed with entrepreneurship.Pay attention to the ads in your feed for a week, and you’ll see it. Yes, the algorithms feed you things you may have been interested in, but if you’ve ever looked at how to do anything with AI, social media, or anything adjacent, they’ve got you. Most of them aren’t really selling a product, though. They’re selling the idea of running a business: work less, make more, answer to no one.And when you look closely at what those businesse
#76 | Am I the Only One Tired of the Trend Hunt? (opens the original)
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Hey there,Recently I’ve been feeling a little frustrated. We started working on an Instagram account, and engagement went down. But I feel like the content is really good, the designs are good, the message is coming through, so where am I failing?Is it that we’re not following that trend hunt? Is it that we’re trying to make the content organic, and that’s where things are going wrong?Right now, the focus is a lot on going viral, and I’ve gotten caught up in that too. If I don’t get that viralit
My Jewish Identity. A timeline of sorts. (opens the original)
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I’ve always had a complicated relationship with who I am as a Jewish person.Thanks for reading! Subscribe for free to receive new posts and support my work.From hear
#75 | IRL Marketing Isn't Dead (opens the original)
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Hey there,We live in the age of digital marketing. These days, all of our efforts as entrepreneurs are focused on going viral on social media and paying for targeted ads, and it makes sense; People lead a second life online, a large number of purchases are made online, and I’m a not-really-proud shopaholic who does all my shopping online.Even for items bought in person, it’s likely that people have first researched online to find out which brand, model, or store is recommended. But this over-rel
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