HeyJaredImagethief - by Will Moss
Occasional sass from a trans-Pacific corporate and crisis PR guy and longtime technology industry sub-creature.
- Indexed issues, last 90 days
- 3
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 17, 2026
Latest issues
Sheeran-gate! (opens the original)
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Full disclosure: I have never knowingly heard a Macklemore or Ed Sheeran song. I gather that Sheeran is an occupationally tousled, red-headed Yorkshire pop-muppet, while Macklemore is like if you diluted a level tablespoon of Eminem into a gallon of room-temperature Seattle tap water. They’ve been performing together on a stadium tour that Sheeran is headlining and that is billed as “The Loop” and tragically not as “Ginger/Danger.” I am available for branding work.Until last week I was safely sh
U R fired thx (opens the original)
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Happy Labor Day, American readers! Let’s celebrate by talking about firings.Last week news broke that long-time Fox News personality Maria Bartiromo was leaving the broadcaster. This came just a couple of days after White House press secretary Karoline Leavitt stepped down. Immediately, people started speculating on social media that Bartiromo was leaving Fox to take the podium in the White House press room. I don’t normally preoccupy myself with the professional fates of Fox News personalities.
How to Lose a War With the Press (opens the original)
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At heart, PR is a simple trade. Figure out interesting stories and tell them. Build trust with reporters and others in positions of influence. Try to not screw up egregiously. There is craft and skill implied in those three points, but that’s the gist of it.Nevertheless, people continue to find ways to screw up egregiously. If your PR strategy ends with you and your former employer paying $57 million dollars in legal settlements, you have screwed up.Just paid a multimillion dollar settle
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