HeyJaredI'm Blown
I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing.Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves,…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
E26: You know how much I got this for? (opens the original)
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In this episode, Atul & Siddarth dive deep into the intriguing world of consumer behavior, focusing on the psychological motivations that drive our purchasing decisions. It's not just about the products we choose, but also about how we feel about those choices and the stories we tell ourselves—and others—about them. Reflections on consumer behavior reveal that our purchasing decisions are deeply intertwined with our emotions and social dynamics. Understanding these layers can provide invaluable
E25: Rakh Lo, Kabhi Kaam aa Jayega! (opens the original)
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In this episode, we explore the Indian mindset of reuse and recycling, examining how scarcity influences our behaviour and how this approach can inspire sustainable practices. We discuss personal stories, cultural habits, and the economic factors driving this mindset.
E24: Small Tech Tweaks, Big Human Reactions (opens the original)
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In this episode, we explore how human behavior influences the design and acceptance of technology, from lifts to online shopping, and how understanding these behaviors can improve user experience and adoption.
E23: Why not let Tech take over all decisions in Sports? (opens the original)
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In the world of sports, technology has become a central figure, influencing decisions, enhancing performance, and reshaping the viewer's experience. While advancements such as VAR (Video Assistant Referee) and ball-tracking systems aim to reduce errors and enhance fairness, they also bring challenges that affect the essence of the games we love. In this episode, Sid & Atul explore the duality of technology in sports—its benefits in accuracy and the potential drawbacks of diminishing the emotiona
E22: EVs that go Vroom Vroom ! (opens the original)
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In product experience, the importance of sound extends beyond automobiles. Atul & Sid reflect on how consumers perceive products based on auditory feedback. If a product operates silently, consumers may question whether it is functioning properly. This connection between sound and perception is a vital consideration for marketers and product designers.
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