HeyJaredIf These Walls Could Talk by The Business of Interiors
Welcome to the ‘If These Walls Could Talk’ podcast by Rachel Usher. I am an accomplished Interior Designer and solopreneur, having built my design practice from nothing into an an award winning and published studio.
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Episode 26: Words That Work: Copywriting, Trust & the Human Touch in Interior Design with Lucy Banwell (opens the original)
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Summary In this engaging conversation, Rachel Usher interviews freelance copywriter Lucy Banwell, who specialises in the property and interiors industry. Lucy shares her journey from journalism to copywriting, emphasising the importance of understanding client needs, crafting compelling narratives, and connecting imagery with words. The discussion delves into the nuances of targeting ideal clients, identifying pain points, and the significance of building trust through effective communication. L
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