HubSpot Marketing Blog
HubSpot Marketing Blog is a practitioner-focused marketing publication centered on modern growth, demand generation, and digital strategy.
- Indexed articles, last 90 days
- 77
- Latest publication
- Sep 30, 2026
- Audience
- Top 500K sites
- Earliest in this view
- Jul 9, 2026
Latest articles
Enterprise help desk software: How to evaluate your options in 2026 (opens the original)
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Enterprise help desk software is customer support software built for large organizations with high ticket volumes, complex workflows, governance requirements, and integrations across business systems. Compared with small- and medium-sized business (SMB) help desk tools, enterprise systems typically offer deeper security controls, data flexibility, automation, and integration capabilities. The trade-off is complexity. A platform can be powerful enough for a global support operation and still crea
SLA management software: What it is and how it works (opens the original)
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Service-level agreement (SLA) management software defines, tracks, and enforces response and resolution targets. Support teams use it to help reps prioritize tickets, create accountability, and deliver consistent service within agreed-upon time frames. HubSpot reports that teams using SLA management software close tickets 17% faster by eliminating confusion around ticket priorities and expectations. Customers won’t see a team’s SLA management software, but they can feel its effects through faste
Call intelligence software: How it works with your CRM (opens the original)
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According to HubSpot’s 2026 Sales Trends Report, 79% of sales professionals say AI helps them pull actionable insights. Yet many teams still lose important call context in scattered notes and secondhand summaries. Call intelligence software records, transcribes, and analyzes business calls, then turns those conversations into searchable transcripts, summaries, action items, and trends. Teams can use those insights to coach reps, identify deal risks, improve follow-ups, and find recurring custome
CRM onboarding: A practical guide for growing teams (opens the original)
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CRM onboarding improves time-to-value, user adoption, and data quality. When teams take a thoughtful approach, the system becomes a central hub for sales, marketing, and customer service — with faster handoffs and better cross-team execution from day one. The stakes are higher than most teams expect. According to a recent benchmark study on CRM implementation failure rates, 55% of CRM rollouts fall short of their main goals, largely due to delays, messy processes, and low team adoption. Customer
Best AI customer service agent platforms in 2026: A comparison guide (opens the original)
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The landscape of customer service in 2026 is changing at an incredible pace. Gartner predicts agentic AI will autonomously resolve 80% of common customer service issues without human intervention by 2029. This shift could reduce operational costs by 30%. While it’s impressive, the true value of AI lies in its ability to restore the human element to support. By automating routine inquiries, these tools allow teams to step away from repetitive tasks and focus on the complex, high-empathy moments t
Publishing over time
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Recurring subjects
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Audience
Top 500K sites
Measured Aug 1, 2026
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