HeyJaredHow to Save the World | The Psychology & Science of Environmental Behavior
What really gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche, exploring the latest evidence-based behavioral science you can use to get more…
- Indexed episodes, last 90 days
- 7
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- Sep 7, 2026
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- Jul 22, 2026
Latest episodes
The Secret to Making Communities Fail or Thrive • Giulia May Ep94 (opens the original)
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Why do so many online communities start with excitement and then fall flat? Community architect Giulia May , who has helped build more than 200 communities – including Hello World Labs – joins me to explore the psychology and social architecture of creating genuine belonging. We unpack seven principles for building strong communities — including boundaries, initiation, rituals, stories, symbols and subgroups — and why community is fundamentally a feeling, not a platform . We also explore why soc
Beef Climate Labels – Do They Work? Dr Maiken Maier PhD Ep93 (opens the original)
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What happens when you put a climate impact label on beef in the supermarket? In this episode, we talk with Dr. Maiken Maier , a political scientist and environmental behavior researcher who studies how climate and food policies influence human behavior, social norms, and public opinion. We dive into her paper, “Increasing the Uptake of Plant-Based Diets: An Analysis of the Impact of a CO₂ Food Label,” and its fascinating findings about the relationship between individual behavior and systems cha
Climate NGOs DESTROY Their Campaigns Doing This • Nicholas Bruneau Ep92 (opens the original)
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Communications strategist and author Nicholas Bruneau shares lessons from his book, Engage with Impact: 5 Steps to Transform Your Digital Communications for Social Impact . Drawing on interviews with leading environmental communicators and years of experience advising mission-driven organizations, Nicholas breaks down the biggest challenges around turning awareness into hands-on engagement. We explore why NGOs often expect people to jump straight from seeing a campaign to taking meaningful actio
The Psychology Trick to Halve Meat Consumption • Dr Joel Ginn PhD Ep91 (opens the original)
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Environmental psychologist Dr. Joel Ginn discusses his recent research paper on plant-based defaults and how subtle changes to choice architecture can significantly reduce meat consumption and encourage more sustainable behaviors. His research challenges one of the biggest assumptions in behavior change: do we need to persuade people to eat less meat, or can we achieve the same outcome and more by simply changing the food environment? For restaurant menus, government forms, and climate campaigns
How Hollywood Influences Climate Action • Dr AniRudh Tiwathia PhD Ep90 (opens the original)
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Behavioral scientist Dr. Anirudh Tiwathia, Director of Behavioral Science at Rare, shares groundbreaking research measuring how climate storylines in popular entertainment—from Don't Look Up, Grey's Anatomy, and Sex and the City —shape public attitudes, social norms, and support for climate action. We explore why documentaries and facts alone often fail to change behavior, how Hollywood can "prime" audiences for action, why behavior change happens through a sequence of touchpoints rather than a
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