HeyJaredHow to Market Your Nonprofit
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration.
- Indexed episodes, last 90 days
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- Sep 17, 2026
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- Jul 22, 2026
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Stop spending your best hours on the wrong things (opens the original)
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Last episode, we made the case that most nonprofit organizations could get better marketing results by subtracting and focusing: fewer channels, fewer tools, fewer asks. But what about you personally? How could you get more done by doing less? What we find over and over is this: Most nonprofit leaders don't need to work harder, but they do need to stop spending their best hours on the wrong things. Recently, two different executive directors confided in Lee that they're stuck. Both run organizat
Do LESS marketing (but GET MORE) (opens the original)
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Most nonprofit marketing advice adds to your list. More social posts, more email, more video, more tools, more data. In this episode of How to Market Your Nonprofit, Counterintuity's Lee Wochner argues the opposite: If your marketing results aren't adding up, the fix may be subtraction. Drawing on decades of running nonprofits, serving on boards, and working with hundreds of organizations, Lee walks through eight signs your team is doing too much, and what to do instead. Fewer tools. Fewer metri
If you collect it, protect it: privacy and cybersecurity for nonprofits (opens the original)
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Picture a small arts nonprofit. Somebody calls and wants to give $500 a month. A staffer writes down the card number, drops it into a spreadsheet, and next month a colleague pulls it up and runs the charge again. That's four things that would make Lauren Wu wince. Host Lee Wochner and privacy and compliance attorney Lauren Wu cover what to do instead: where donor data should live, what should never go into an AI chatbot, and the three things any nonprofit can do this week to protect the data it’
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