HeyJaredHow to Market Your Horse Business with Denise Alvarez
How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work?
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 18, 2026
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- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
How Building in Stages Took Christy Zweig from 3 Stalls to 3 Barns (opens the original)
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Christy Zweig didn't start Always August Farm as the 24-acre facility it is today. She started with less than 8 acres and a 3-stall barn. Tune in to hear how she built business experience through a corporate career before making the leap to full-time horse professional at 35, and why reinvesting steadily beat rushing to scale. We dig into building a strong barn culture, navigating social media as a trainer, and the money mindset so many equine professionals struggle to shake (the belief tha...
Before You Burn Out: 3 Non-Negotiables for a Sustainable Equine Business (opens the original)
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Burnout isn't a "someday" problem in the horse industry. It's the reason so many talented trainers, riders, photographers, bodyworkers, and more walk away from businesses they once loved. After listening to two horse trainers unpack why they believe burnout is so common in this industry, I couldn't stop thinking about three things every equine business owner has to get and stay clear on as they build and grow. So that’s what we’re diving into today! If you want to do what you love for the ...
Why You Shouldn't Be Afraid to Niche Down with Madison Ruddy Sanders (opens the original)
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Madison Ruddy Sanders spent almost a decade in tech sales surrounded by companies like Amazon and Airbnb that made finding what you want effortless. Then she'd go horse shopping and land back in scattered Facebook groups and outdated classifieds. That disconnect became the seed for Elite Equine Marketplace, a niche hunter/jumper buying and selling platform she built herself. In this episode, Madison shares her journey from side hustle to full-time founder, how niching down shaped her produc...
BONUS: 1:1 Coaching FAQ: What You're Really Wondering Before You Invest (opens the original)
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Thinking about 1:1 coaching but still have some questions you need answered first? This episode answers the questions actually on your mind, from "what if my business isn't big enough yet" to "what if I've tried coaching before and it didn't work." If you’ve been here a while, you know you’re not going to find pressure from me. Just honest answers so you can make a clear decision for the season of business you're in right now. When you’re ready, here are the links to get started with coac...
Is DIY Marketing Actually Hurting Your Horse Business? (opens the original)
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You built your horse business on grit and hustle, and DIY marketing was a part of that deal. Good job! But as you continue to grow, could it actually be hurting your business more than helping it? In this episode, we're digging into the real cost of going it alone: the time, the energy, and the ROI that so many equestrian entrepreneurs don't realize is missing until they're stuck. I'll walk you through the three marketing options every horse business owner has (yes, DIY is only one of them)...
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