How To Founder
Founders are pioneers of economic prosperity. We equip them for the journey.Think you know the real story of entrepreneurship? Think again. "How to Founder" dives headfirst into the messy, often unspoken realities of building a business.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Jul 9, 2026
Latest episodes
216 Your Team Didn't Decide, They Just Waited For You (opens the original)
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A founder went dark for a month — no Slack, no email. The first thing he wrote down when he came back was that the company takes too long to make decisions. Chris Franks and Anthony Franco take apart the advice to strategically disappear and find the flaw in it. Going offline changes when decisions happen. It doesn't change who's allowed to make them, so most founders come back to a queue instead of a company that ran itself. They dig into the failure mode nobody names — the founder whose busine
215 Your To-Do List Is Full Of Decisions You're Dodging (opens the original)
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A hundred and one of those three hundred open issues weren't work. They were waiting on one person to decide. Chris Franks and Anthony Franco pull apart the founder to-do list and find something uncomfortable underneath it. Most of what never gets crossed off isn't work at all — it's decisions nobody made, and no amount of reorganizing will clear them. They dig into why a list that gets rearranged keeps getting longer, the three-day forward test that tells you whether a task is dead or dangerous
214 Stop Grinding: Where Founder Time Actually Goes (opens the original)
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You have eighty hours a week and four jobs pulling at it, and by Friday you still can't say whether you spent them right. This episode pulls apart the real math of founder time. Not the tidy four-mode framework of build, organize, cultivate, and sell, but the harder question underneath it: how do you decide what to work on today, and how do you know if you chose well? The hosts dig into two competing philosophies for prioritizing a founder's week, one filtered through risk and one filtered throu
213 Dashboards Hide the Call You Won't Own (opens the original)
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Dashboards do not make the call. They hide it. Founders drown in market reports and still have to decide whether to start, keep going, or kill the company. Chris Franks, Stephanie Hays, and Anthony Franco dig into founder intuition versus data: why gut is usually homework you already did, why acting before you measure damages the team, and why product-market fit is audience size plus pain big enough to open a wallet — pain pills, not vitamins. They unpack modeling the future instead of hunting f
212 Your Org Chart Is Charging Interest (opens the original)
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Every new box on the org chart is a loan against the speed of your company. Most founders take that loan without reading the rate. The interest shows up later as lag, translation loss, and meetings that exist only to keep the boxes talking. Chris Franks and Anthony Franco dig into lean org structures that still scale in the age of AI: when flat is a coordination strategy and when hierarchy is just honest onboarding, why staffing behind growth beats hiring ahead of anxiety, and why the first mana
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