HeyJaredHow to Build Consumer Brands in today's India
All about D2C, e-commerce, brand building, distribution, consumer behavior and everything else you need to build large scaled brands in India. Coming from growing Atomberg from 0 to 1000 cr ARR and mentoring 50 plus new age consumer brands in last 10 year
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- Sep 14, 2026
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How to Fight a Price War (opens the original)
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Most successful businesses start by identifying a consumer problem which no incumbent was solving and then innovating a solution for that problem and bringing it to market. If a good chunk of consumers find value in the solution, then the business is said to have a PMF But the moment the new business hits a certain scale, the incumbents start noticing and, more often than not, they launch their own variant of a solution. Not just incumbents. If the solution is good and rapidly gaining traction,
Jobs to be Done Framework for Consumer Brands (opens the original)
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When starting work on a business and marketing AOP, (annual operating plan) the first thing that needs to be done is to clearly articulate and write down the JTBDs (jobs to be done). And yet, this is the step that many startups (including scaled ones) either skip altogether or do a very superficial job. Creating and executing a marketing AOP without the right JTBDs is like shooting blind. You might still hit the bullseye occasionally but that would be down to luck and not a repeatable process. E
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