How the Deal was Done | Deal Stories Podcast
How the Deal was Done | Deal Stories Podcast features fast-paced interviews with top sellers & leaders.Insights and Inspiration.1. You will hear the story for how a large deal was won 2. We'll cover the backstory, challenges, and learnings picked up along the way.
- Indexed episodes, last 90 days
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- Sep 8, 2026
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- Sep 8, 2026
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S2 Ep 13: Machiel Kunst, From Sales Leader to CEO of Europe's Largest AI & SaaS Recruitment Org (opens the original)
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Machiel Kunst built one of Europe's most successful B2B SaaS and AI sales recruiting firms on a premise almost no one else was willing to act on: hire ex-sellers to recruit sellers. He went from number-one AE out of 65, to building teams of 40+, to co-founding Bluebird — now 35 people, offices in Amsterdam and Sydney, on track to be the largest recruitment firm in its niche in Europe by revenue this year. This episode covers the playbook behind Bluebird's growth — including a nine-month nurture
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