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How I Wrote This

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way?

Podcast · By Brett Gordon and Karen Winterich · English · Official site

Indexed episodes, last 90 days
3
Latest publication
Sep 8, 2026
Audience
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Earliest in this view
Jul 15, 2026

Latest episodes

  1. Episode · Sep 8, 2026

    Ep. 32 – Untangling Colorism with Tanuka Ghoshal and Tripat Gill (opens the original)

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    Eight years. Seven rounds of revision. And a first submission where every reviewer recommended reject. In this episode, JMR Co-Editor Karen Winterich talks with Tanuka Ghoshal (Baruch College) and Tripat Gill (Wilfrid Laurier University) about their paper, "The 'Dark Is Hardworking' Association: How Skin Tone Affects Perceptions of Service Providers in India ." Colorism in India has long been documented as a fair-skin premium, but this research uncovers the opposite: darker skin-toned profession

  2. Episode · Aug 10, 2026

    Ep. 31 - From Rejection to Recognition: The Story Behind Two JMR Award-Winning Papers (opens the original)

    Episode notes · Positive tone

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    If you've submitted a paper, odds are that you’ve experienced rejection. Does that mean the idea is dead? Not necessarily. Sometimes it just needs the right angle, and the right review team, to become something bigger than you first imagined. Recorded during Summer AMA, this episode brings together the 2026 JMR award winners for a joint conversation with Karen Winterich and Brett Gordon. First, Shiri Melumad and Robert J. Meyer discuss their Paul E. Green/Vithala R. Rao Award–winning paper, " Ho

  3. Episode · Jul 15, 2026

    Ep. 30 - The Next Chapter at JMR: A Conversation with Raphael Thomadsen (opens the original)

    Episode notes · Positive tone

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    With a new editorial team taking the helm at the Journal of Marketing Research , Brett and Karen sat down with the new Editor-in-Chief, Raphael Thomadsen, to discuss the team's vision for the journal's future, laid out in a recently published “Vision Editorial” article . They have ideas for streamlining the revision process, accepting shorter-form articles, and bridging the gap between behavioral, managerial, and quantitative areas. Our conversation with Raphael went beyond the article, probing

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