How I Tested That
Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.This is the How I Tested That Podcast,…
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 2, 2026
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- Earliest in this view
- Jul 8, 2026
Latest episodes
Teresa Torres | How I Tested an AI Coach (opens the original)
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Summary In this episode, I’m joined by Teresa Torres. Teresa is an author, speaker and a product discovery coach who I’ve been a fan of for quite a long time. We chat about why assumptions look different depending on the level you’re working at, why showing your work is so important for alignment, and how using AI inside your courses can give students more opportunities to practice and receive feedback. We also dig into AI evals - how Teresa uses them to measure the quality of her AI coaching to
Barry O’Reilly | How I Tested an Artificial Organization (opens the original)
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Summary In this episode, I’m joined by Barry O’Reilly, he’s an entrepreneur, advisor, author and a friend of mine who works with executives to redesign how their organizations perform. He’s also the co-founder of Nobody Studios, an AI venture studio building and launching over 100 companies. Barry and I chat about what he’s learned from years of helping corporations experiment, redesign systems, and make better decisions under extreme uncertainty. We talk about why so many AI transformations sta
Mark Graban | How I Tested the Smallest Change (opens the original)
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Summary In this episode, I’m joined by Mark Graban, he’s an expert in Lean Leadership, Psychological Safety, and Continuous Improvement. Mark and I discuss the idea of the “smallest test of change,” a principle rooted in lean thinking that can be applied far beyond manufacturing. Speaking of manufacturing, we sort of geek out on what we’ve learned from being around Toyota and seeing how they work in practice, not just in theory. We also dive into why organizations reward people for sounding cert
Mike Yarbrough | How I Tested a Jewelry Business (opens the original)
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Summary In this episode, I’m joined by Mike Yarbrough, he’s the founder of Rustic & Main, a custom jewelry company that’s known for crafting unique, story-driven wedding bands and engagement rings. They specialize in combining traditional heavy metals with unconventional, nostalgic inlays. Mike shares how his handmade wooden wedding band accidentally started it all by generating unexpected customer demand, while still working his day job. We discuss how the business grew from a garage operation
Maggie Baker | How I Tested Clothing Subscriptions (opens the original)
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Summary In this episode, I’m joined by Maggie Baker, she’s the Founder of Threadeco, an eco-friendly clothing company rethinking how people discover, buy, and keep fashion. Maggie talks about how she started with a high-end fanny pack business that landed some serious celebrity traction, but still failed when the economy shifted in 2008. That experience taught her hard lessons about pricing, channel risk and adaptability. Years later, she turned those insights into Threadeco, when she was inspir
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