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How Fitting: design a slow fashion business that fits

How Fitting® is the podcast for slow fashion designers who want to create clothing and grow a business that fits their customer, lifestyle, and values.

Podcast · By Alison Hoenes | women's apparel patternmaker · American English · Official site

Indexed episodes, last 90 days
2
Latest publication
Sep 22, 2026
Audience
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Earliest in this view
Aug 18, 2026

Latest episodes

  1. Episode · Sep 22, 2026

    A Good Product Is Not Enough – Fashion Brands Need a Story and Lifestyle with Ann Simmons of Annie Ozark (opens the original)

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    A good product is not enough. As much as we’d like to pour our creative time and resources into creating the most beautiful design and exquisitely crafted product and then let it sell itself, it just doesn’t. In fashion business, the job doesn’t stop when the garment is produced. Marketing it is just as important. And that job actually starts before the product even exists. For some designers, it might seem counterintuitive to think about the marketing and business first, but for Ann Simmons, it

  2. Episode · Aug 18, 2026

    Considering What Slow Fashion Means For A Brand’s Present and Future with Arianna Levesque of Triplicity (opens the original)

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    If you run a slow fashion brand, you’ve probably experienced this. You saw how wasteful the fashion industry can be and vowed to run your brand differently. You want to pursue quality over quantity, sustainable materials and practices, fair labor, and avoid over-production. But how does this slow fashion intent meet the reality of factory MOQs, wash tests, and production costs for a new brand? Plus, as the brand grows, is there a scale where a slow fashion brand is no longer slow fashion? These

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