HeyJaredHow Can This Be Easy?
Women 50+ are building businesses at record rates. This is where we talk about the mindset, tech, and strategy required to turn your decades of experience into real revenue online without feeling sales-y, overwhelmed, or lost.
- Indexed issues, last 90 days
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- Sep 22, 2026
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- Jul 14, 2026
Latest issues
What I'd Tell the Woman at the Bedroom Desk About Black Friday (opens the original)
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I want you to imagine it’s the fall of 2019. I’d just left my 25 year marriage and moved with my daughter and our fur babies out of our home and stepped into my new life.My office was a desk in the corner of my bedroom in my new apartment and the realization hit like a ton of bricks: I had enough money for twelve months of rent and groceries. Past that there were no savings and no safety net because my ex-husband had been the breadwinner and all of a sudden I had no backup plan.<a class="image-l
An Open Letter to the Woman Who Still Avoids the Camera (opens the original)
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It’s time. You need to hear this: it’s time to stop hiding.Yes, I know that you are doing everything you can to avoid being on video. You don’t like your voice, I understand. Your neck does something weird when you talk, you want to lose a few pounds first and you don’t like your wrinkles. I get it. When you are brave enough to try a take, you watch yourself back and suddenly you’re not listening to a damn word you said because you’re wondering, “Is THAT what my face does when I talk?”Yes, love.
What Brownies Taught Me About Building a Business Community Where Nobody Gets Left Behind (opens the original)
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I’d like for you to imagine it’s a Tuesday night in the fall of 1977. I’m seven years old and I’m making my way down a set of stairs into a church basement in a brown dress with a brown elastic belt that has its own coin purse and a brown beret to join a secret society (I was about to become a Brownie with the Girl Guides of Canada). My best friend, Krista (yes, two Krista’s was as confusing as you’re imagining), is with me and we were excited to be doing something together.<a class="image-link
How to Handle a New Lead Who Thinks You’re Too Expensive (opens the original)
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One of the biggest questions I’ve been getting lately has been about pricing. If you’re a service provider, I’m betting that at some point you’ve either received an email after you sent a proposal or had someone tell you flatly and outright that you might be out to lunch with your pricing. It’s possible you’ve even had people go radio silent and ghost you once you explain your rates.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!JPtd!,f_auto,q_auto:goo
What Exactly is AEO (Answer Engine Optimization) and What Do I Need to Know About It? (opens the original)
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In the past two weeks I’ve had no fewer than three women send me DM’s and asking me what magic I’m doing behind the scenes because they put a question into AI (Chat GPT and Claude, but the same is true for Gemini, Perplexity and other AI models), and somehow my Instagram reels showed up to answer their question. Clicking on the video linked in the answer led them to check out the video in question, which led them to check out a few others on my feed since it was an Instagram linked Reel they wer
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