Hot Dog Hustle
Follow me as I leave the corporate world and take my Swedish hot dog concept from idea to reality!
- Indexed issues, last 90 days
- 4
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- Sep 4, 2026
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- Jul 16, 2026
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The inner workings of a great hot dog (opens the original)
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Good morning, all you cool cats and kittens! And TGIF, as the corporate baddies say.Even though Friday doesn’t quite hold the same meaning for me now that I work in an industry largely centered around weekend work, it still jazzes me up. There’s something about that Friday energy, the collective anticipation of heading into the weekend, that’s so fun.I just had a flashback to when I worked at Zoom, but had picked up a weekend line cook job at Octavia in San Francisco. Fridays were wild. I would
The inner workings of a great hot dog (opens the original)
Read excerpt
Good morning, all you cool cats and kittens! And TGIF, as the corporate baddies say.Even though Friday doesn’t quite hold the same meaning for me now that I work in an industry largely centered around weekend work, it still jazzes me up. There’s something about that Friday energy, the collective anticipation of heading into the weekend, that’s so fun.I just had a flashback to when I worked at Zoom, but had picked up a weekend line cook job at Octavia in San Francisco. Fridays were wild. I would
Do you cheer on the plane when it takes off? (opens the original)
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Out of fear of flying, I started cheering for the plane during takeoff. If you’re a fearful flyer, you know that every sound, change in pressure, or change in speed surely means impending doom. At some point, I decided to give the plane a pep talk, especially when it felt like there was no way that hunk of metal was getting off the ground. What are the odds your plane would crash when you’re putting so much positive energy into the air? I am happy to report that it has worked every time! My only
When getting paid isn't the same as making money (opens the original)
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Hello from 37k feet in the air! As I write this, I’m currently en route to Albuquerque, NM, after re-opening the “Hej Hej Swede-ish Candy & Hot Dog” pop-up in San Francisco, CA, this past weekend. If you’re a new subscriber, I opened a temporary pop-up in a vacant storefront in Bernal Heights for seven weeks this past April to May. I’ve had the opportunity to open it up for a weekend here and there since we finished, and it’s been such a treat. This experience has been immeasurable in giving me
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