Hospitality Next
Hospitality Next is where the future of hospitality takes shape. Hosted by Sal Capizzi, SVP of Growth & Marketing at Trybe, the show brings together the innovators, operators, and disruptors redefining hotels, spas, and guest experience.
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- Jul 28, 2026
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Hospitality Next: Beata Aleksandrowicz - From Treatment to Transformation (opens the original)
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In this episode of Hospitality Next , Sal sits down with Beata Aleksandrowicz , globally recognized wellness strategist, educator, and founder of the Pure Massage Spa Training Method, to explore how wellness is evolving beyond treatments and amenities into meaningful human experiences. Together, they discuss why emotional intelligence, authentic connection, and intentional service design are becoming the true differentiators for hospitality brands. Beata shares her perspective on creating wellne
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