HeyJaredHope Frank
- Indexed articles, last 90 days
- 3
- Latest publication
- Sep 10, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 31, 2026
Latest articles
The CMO Is Becoming The Architect Of A Dual Workforce (opens the original)
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Hope Frank is the Global Chief Marketing Officer at Wand AI. When I joined Wand AI as chief marketing officer, I expected familiar first-week questions: Where is demand strongest? Which product feature is landing? What should marketing stop funding? Which customers are most mature, scaling the fastest? Then a strange management question arrived: Which members of my marketing workforce should be human versus agentic? That question will reach every CMO sooner than many expect. Microsoft’s 2025 re
Beyond AI Adoption: The Marketing Metrics That Measure Real Impact (opens the original)
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Hope Frank is the Global Chief Marketing Officer at Wand AI. As marketing teams invest more heavily in AI, the question is shifting from “Are we using AI?” to “Is it actually improving our business?” Measuring AI’s impact requires more than tracking adoption or the number of tasks automated. Marketing leaders need to connect AI investments to the metrics that matter most—time to market to campaign efficiency and, ultimately, revenue and ROI. To help leaders navigate how to best embed AI tools an
Every AI Action Is Becoming A Brand Moment (opens the original)
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Hope Frank is the Global Chief Marketing Officer at Wand AI. At Cannes Lions this year, the AI conversations felt different. They were more operational. The conversations I found most useful were not asking whether AI would generate more content. Instead, they were asking harder questions: Who, or what, now acts on behalf of a brand? Brand trust used to be shaped by what companies said and how consistently they said it. Messaging, tone, customer experience, media relations and executive visibil
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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