HeyJaredHootsuite Blog
Hootsuite Blog is a professional, education-focused marketing publication centered on social media and digital marketing strategy.
- Indexed articles, last 90 days
- 41
- Latest publication
- Sep 29, 2026
- Audience
- Top 500K sites
- Earliest in this view
- Jul 3, 2026
Latest articles
What is audience intelligence? A guide for marketing teams (opens the original)
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Your audience has probably changed since the last time you updated the persona deck. Audience intelligence helps you catch those changes before your marketing starts running on assumptions. Read on to learn what it is, why it matters, and how to get started. Audience intelligence is the ongoing practice of using data to understand your audience beyond basic demographics, including their motivations, behaviors, interests, and influences. The ongoing part matters. A one-off study gives you a usefu
Millennials and social media: Trends, habits, and tips for 2026 (opens the original)
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If you ever sent a Facebook poke, there’s a good chance this article is about you. Millennials have been online since the awkward early days. Now they’re older, busier, and a little pickier about what gets their attention. Keep reading to learn how Millennials use social in 2026 and how to build a strategy that keeps up. Millennials are the generation born between 1981 and 1996, which puts them at roughly 30 to 45 years old in 2026. They may not be the youngest generation online anymore, but the
What is predictive media intelligence? A guide for marketing teams (opens the original)
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Marketing would be a lot easier if you could predict the future. Unfortunately, that’s not an option (unless you know something I don’t). But there is something close to it: predictive media intelligence. Here’s how it works, and how to actually use it. Predictive media intelligence uses AI, real-time signals, and historical patterns to forecast where conversations or audience attention may be headed next. It does this by scanning social media, news, and the wider web for early signs that someth
ow to monetize Instagram in 2026: 12 proven ways (opens the original)
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Instagram monetization means earning money from the content you already publish on the platform: posts, Reels, Stories, and live video. That can take many forms, from working with brands and earning ad revenue on Reels, to accepting tips during a livestream, to charging a monthly fee through Instagram Subscriptions. There’s a key difference between monetization and selling, though. For creators, monetizing an Instagram account traditionally didn’t mean selling physical or digital products to a s
Marketing silos: What they are and how to fix them - Social Media Marketing & Management Dashboard (opens the original)
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If your paid team and your social team have never met, you probably have a silo problem. Silos have a way of turning one marketing department into a bunch of separate little worlds. This guide breaks down why they form, what they cost, and how to bring teams together. Marketing silos are barriers between teams that make it hard to share information, ideas, and plans. Sometimes the separation is obvious: paid media has one plan, social has another, and neither knows what the other is doing. Other
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Audience
Top 500K sites
Measured Aug 1, 2026
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