HeyJaredHiggle: The B2B Sales Club
This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions.
- Indexed episodes, last 90 days
- 10
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- Sep 7, 2026
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- Jul 6, 2026
Latest episodes
Why Relationships Still Win in an AI-Driven Sales World with Carlo Girasoli (opens the original)
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Why are so many sales teams chasing efficiency instead of trust? In this episode, we're welcoming Carlo Girasoli to discuss why relationship-led business development continues to outperform high-volume outreach in complex B2B sales. We explore the difference between creating awareness and trying to create demand, and why many sales teams undermine future opportunities by pushing for conversations before trust has been established. We also check out how commercial thinking becomes even more impor
Who Wins When AI Makes Knowledge Work Cheap? With Sangeet Paul Choudary (opens the original)
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What if the future belongs to those who redesign systems instead of simply using AI? In this episode I sit down with Sangeet Paul Choudary, best-selling author and Founder of Platformation Labs, to explore why AI is changing far more than individual jobs or workflows. We discuss why every industry is built around a set of constraints, and what happens when AI removes those constraints almost overnight. Instead of focusing on prompts and productivity gains, the conversation looks at why businesse
The AI Reinvention of Go-To-Market: Who Owns the Intelligence? with Jason Ryan (opens the original)
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If algorithms can outperform your marketing team, what are you really paying for? This week I'm joined by Jason Ryan, Head of AI Strategy at Magnus Consulting, to unpack what happens when go-to-market strategy collides with AI. We take a look at the shift from traditional campaigns to always-on marketing systems that continuously test, learn, and optimize. Jason shares how algorithms are now capable of outperforming human teams in speed, efficiency, and even decision-making, and we explore why s
The AI-Driven Workforce Reset: Can Agencies Survive the Next 3 Years? with Paddy Woods (opens the original)
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Is the industry sleepwalking into a talent collapse driven by AI and short-term thinking? In this episode I sit down with Paddy Woods, Founder of Fuse, to unpack a bold and urgent idea: the marketing and creative industry is heading toward a structural talent crisis. Paddy shares insights from his "Workforce Transition Program for the UK Marketing and Creative Industries" report, explaining why junior hiring is collapsing, AI is accelerating redundancies, and the traditional agency pyramid model
The Secrets of How to Win Billion-Dollar Sales That Start Long Before the RFP with Shari Begun (opens the original)
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How do you align global stakeholders and still keep price from dominating the conversation? In this episode, I sit down with Shari Begun, Vice President of Sales at GlobalFoundries. She leads strategic accounts in the semiconductor industry and manages several billion dollars in annual revenue. She takes us behind the scenes on what it actually means to close complex, high-stakes deals that take two to five years to materialize. Shari provides insight on orchestrating global teams, aligning engi
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