HeyJaredHexact's Newsletter
Actionable insights on automation and data strategy for smarter decision-making.
- Indexed issues, last 90 days
- 11
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- Sep 24, 2026
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- Jul 7, 2026
Latest issues
Every Local Business Looked Crowded. Then the Data Showed Me One That Wasn't. (opens the original)
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Four years ago today, I moved to the U.S.I’ve written about Second Brain (Hexact) a lot and mentioned my local service business along the way. I’ve never written about how one led to the other.Why a service businessI quickly realized I couldn’t rely on a software startup alone. I needed something on the ground, next to Hexact.Software is still my main business. But with AI it moves faster every month. What was relevant a year ago can be irrelevant today. You move on to the next product while the
Your Second Brain Is Half Empty (opens the original)
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A Second Brain only answers questions about what is loaded in it. Look at what most people have loaded. Contacts. Payments. Documents. Calendar. Email archives. Every one of those is a record of something you did. Ask about anything outside your own business and the database has nothing, so you fall back on the same public information everyone else has.That is not a limit of the AI. It is a limit of the inventory.Your history is not your positionYour own data answers questions about your history
Half a Million Rows in a Spreadsheet That Wouldn't Open (opens the original)
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I wrote in July about lead lists going stale the day you download them. A lot of you wrote back, and most of the replies weren’t about lead lists at all. They were about other piles. Spreadsheets nobody can open, folders of contracts, exports from a project that ended in March.The data isn’t gone. It’s sitting somewhere you can’t really use anymore.Here are five setups from emails I’ve answered recently, with details changed so nobody’s identifiable.The export that stops rottingMany users now se
I Stopped Building Scrapers for Half My Data. Google Already Had It. (opens the original)
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Most scraping projects start in the wrong place. You pick the target site, inspect the page, build the recipe, handle the pagination, then fix it when the layout changes. Sometimes that work is unavoidable. Often it is not, because the field you need is already printed in the Google result.Here is the part people miss. Google does not just show a page’s meta description. It builds the snippet from the part of the page that matches your query. Google rewrites the author-written description in rou
Second Brain Now Answers Questions About Itself (opens the original)
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A user asked Claude how tagging works when importing data into Second Brain.Claude answered. The answer sounded perfectly reasonable. It was also wrong.Claude did not have the information, so it did what AI does in that situation. It filled in the blanks.Which is the exact problem we built Second Brain to solve.Months of telling people to put their important information somewhere AI can query it, and we had never done it for our own product.That is fixed now. The documentation lives inside the S
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