HeyJaredHeuristics vs Traps
Behavioural psychology, fintech and durable communities. I look at trust, incentives, belonging and the early signals that show why some human systems last while others fall apart.
- Indexed issues, last 90 days
- 8
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 5, 2026
Latest issues
When a Community Becomes an Economy (opens the original)
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TL;DR: This is the final article in a series about how a customer becomes a participant, how a participant becomes useful to others, and how repeated usefulness begins to shape the internal structure of a community. The last step starts when work, services, clients, products and money begin moving through those relationships.At that point, a brand faces a choice: it can try to capture the emerging economy for itself, or build an environment in which participants become economically stronger on t
How Communities Begin Creating Value (opens the original)
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TL;DR: Companies have grown comfortable with creating value for customers and receiving loyalty, attention or money in return. But we already have existing systems where a great deal of value is created between members. Consistent usefulness builds trust, trust alters internal status, and different capabilities begin to connect. The community begins creating value the organisation did not create itself.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!Ctp
Your Community Has a Structure You Don’t Control (opens the original)
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TL;DR: This article is about the person inside the community, not the platform, the metrics, or the brand around it. Because in the end, the most important asset in any community is the individual who makes other people more capable, more connected, and more willing to stay.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!WAlf!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e17225a-7edf-42f
What If Loyalty Made the Customer More Valuable? (opens the original)
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Loyalty programmes have become highly optimised and highly reproducible. This is the first piece in the series I announced here, looking more closely at what businesses may need to rethink about the relationships they build around people. The more ambitious the company, the harder that question is to ignore.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!-dnN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fp
Elon Musk’s AI Forecast and the Architecture of 2040 (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!YFoe!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57b70e90-d248-4350-8387-917416480dbb_1672x941.png"
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