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Building a Sustainable Hemp Brand: Daniel Johansson's Vision (opens the original)
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The episode elucidates the innovative journey of Daniel Johansson, the founder of Helsama, a burgeoning hemp brand that commenced its sales in March. In a remarkable endeavor, Daniel has established a cross-border supply chain that leverages the historical significance of Gotland, a Swedish island renowned for its hemp production during the Hanseatic period. This strategic choice is not merely a marketing ploy; it stems from the island's unique environmental conditions, which yield hemp strains
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