HeyJaredHelluva Vetica ByAriel
Unfiltered notes on building a creative life, business, and the work no one sees.
- Indexed issues, last 90 days
- 4
- Latest publication
- Aug 19, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 29, 2026
Latest issues
Creating Interactive Brand Guidelines w/ Endform (opens the original)
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Official demo starts at 3:23!Endform is my brand new publishing platform for interactive brand guidelines (or “brand hubs”, as we call them).Come see a look inside the Endform backend where I’m showing you…The full brand hub editor, section by sectionOur first three template designsMy personal workflow for creating brand hubs for clientsHow to create a brand hub, from start to finish<
Hey Designer, Meet Endform (opens the original)
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For the last eight-ish months I’ve been building a software company in my free time.Which was never the plan, by the way. And there’s one very specific part of our client process to blame for it.Every brand project we finish at ByAriel ends the same way…by creating and delivering final brand guidelines.And I hate it.It’s not creative work. I’m not making anything new for my portfolio, I’m not getting paid extra for it. And even with a template, they always take FOREVER to make.<
A sneak peek at my new business! (opens the original)
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So remember the end of my last post, when I said you’d meet the new thing I’ve been building very soon?If you’re a paid subscriber, very soon is today. The public reveal is still two weeks out, but I’m dishing exactly what the company is, what it does and allllll the juicy details today, just for you.The rest of this post, including your first look into the new company I’ve been building, how it’s going to elevate what you deliver to clients, what it’s gonna cost
A little life update (opens the original)
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<img alt="" class="sizing-normal" height="1080" src="https://substackcdn.com/image/fetch/$s_!5mAh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88ec862-10b2-4b7f-8d79-2cc06081f55a_1277x1080.
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