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Helen Pollitt

Reporter

Indexed articles, last 90 days
3
Latest publication
Oct 1, 2026
Outlet visibility, for Search Engine Journal
Top 500K sites
Earliest in this view
Aug 13, 2026

Latest articles

  1. Article · Oct 1, 2026 · Helen Pollitt

    What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO (opens the original)

    Excerpt · English

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    Structured data has long been held as a central pillar of technical SEO. It helps search bots understand the content on your page with a higher degree of certainty. Many SEOs have spent considerable time updating and improving the schema on their sites to reflect this importance. In this new era of AI search, it would be understandable for those SEOs to think they’ve got structured data covered off. However, there are some very common mistakes that impact how useful schema actually is for aiding

  2. Article · Sep 3, 2026 · Helen Pollitt

    Should I Block AI Crawlers At Robots.txt Or Server Level? – Ask An SEO (opens the original)

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    Deciding to block AI crawlers is a business decision that many search professionals are currently discussing. But once you’ve made the decision, what’s the best way to go about blocking those bots? There are two main approaches to blocking crawlers to consider: through robots.txt and at the server stack. Both of these approaches have their pros and cons. Let’s start by examining how they work and the differences between the two. Blocking AI crawlers using robots.txt is exactly the same process a

  3. Article · Aug 13, 2026 · Helen Pollitt

    How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO (opens the original)

    Excerpt · Critical tone · English

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    There are a lot of assumptions being made about the impact of AI platforms on SEO traffic and conversions. However, how much Google AI Overviews do affect your website’s performance is going to depend on individual factors, like the type of content on your site, the keywords you are targeting, and your audience. Although Google has recently introduced a Generative AI features performance report in Google Search Console, it does not give the level of detail needed to identify where AI Overviews a

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Top 500K sites

For Search Engine Journal, the outlet · Measured Aug 1, 2026

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