HeyJaredHeather Campbell
- Indexed articles, last 90 days
- 13
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 21, 2026
Latest articles
Where to Find the Exact Phrases That Get Your Content Cited in AI Search (opens the original)
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Can you anticipate where and how you’ll get cited? You can, and the answer is sitting in the conversations your customers are already having with your business. The exact phrases your customers use are the same ones AI Overviews and LLMs pull from. On October 13, 2026, Lisa Salvatore walks through turning those phrases into FAQ content, AEO insights, and more citations, clicks, and leads. Your first-party data from ad and AEO activities shows which of those clicks came from real potential buyers
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes (opens the original)
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AI search can turn a broad local query into a specific request: a business with a particular service, available appointment, suitable amenities, and a location that works for the customer. A listing that supplies only a name and opening hours may not answer enough of that request. In the September 24 webinar, Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes, Google’s Caroline Dissaux, Adecco’s Bonnie White, and Uberall’s Krystal Taing discussed what local businesses can prov
Local Services Ads To Performance Max: What To Audit Before Migration (opens the original)
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Moving Local Services Ads into Google Ads is not just a dashboard change. Advertisers also need to download historical reporting, check new budget and bidding settings, and confirm that calls still reach the right tracking numbers. In this on-demand webinar, Meagan McLoughlin explained how advertisers and agencies can prepare for the planned move into Performance Max. Her central distinction: the management tools are changing more than the ads people see. The practical starting point is an accou
Is Your Local SEO Strategy Ready For Google's Next AI Updates? [Webinar] (opens the original)
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Webinar: Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes Google’s AI now compares options, makes a decision, and books the appointment, often without a single visit to your website. For a multi-location brand, that changes what a local SEO strategy has to deliver. Ranking in the map pack is no longer the finish line. The test is whether AI Overviews and Gemini know enough about each location to recommend it, and whether the details they read are right. Google’s AI search fe
How Freshpet Earned AI's Trust: A GEO & AI Visibility Playbook (opens the original)
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A familiar brand can rank well in traditional search and still be nearly invisible when a buyer asks an AI assistant for a recommendation. That was the problem Freshpet encountered as AI Overviews and large language models began reshaping product discovery. In this on-demand webinar, Brittni Ratliff and Cosima Compton of Intero Digital join Steven Elwell of Freshpet to explain how the teams assessed the brand’s AI visibility and built a more deliberate generative engine optimization (GEO) progra
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Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
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