HeyJaredHealth Marketing Collective
2024 Signal Award Winner Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
The End of Attention Marketing and the Rise of Authority in Healthcare (opens the original)
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, Sara Payne brings a new perspective to a pressing evolution in healthcare marketing. On this focused solo episode, she explores a theme that’s been surfacing in client conversations and across the podcast: what she calls “the end of attention marketing.” Instead of simply chasing impressions, clicks, or content volume, Sara asks: With content more abundant than ever, thanks in part
When Marketing Success Becomes Invisible (opens the original)
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne is joined by Stewart Gandolf, CEO and co-founder of Healthcare Success, to explore an intriguing conundrum: when healthcare marketing works exceptionally well, it starts to become invisible and that’s when organizations can get into trouble. With over 30 years of experience helping hospitals and health systems grow through patient acquisition and digital strategies, Stew
Patient Insights That Shape Better Brand Strategy (opens the original)
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Kelly Franchetti, CEO of The Patient View, nurse, rare disease mom, and seasoned patient insights expert joins Sara Payne for an essential conversation about the art and science of weaving patient insights into brand planning. As healthcare marketers dive into planning season, Kelly offers a strategic and practical playbook for moving beyond assumptions and building campaigns, supp
When Marketing Never Slows Down (opens the original)
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Scott Brinker joins Sara Payne for a candid discussion on the accelerating pace of marketing and the impact of marketing technology and AI on today’s business environment. Widely known as the “Godfather of MarTech,” Scott Brinker brings his nearly two decades of expertise through his Chief MarTech platform and numerous bestselling books to help us navigate the challenges and opport
Why Every Leader Should Take Improv (opens the original)
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we’re joined by Bernie Armada, professor at the University of St. Thomas and a leader at the intersection of storytelling, communication, and applied improvisation. Bernie shares his personal journey from crippling stage fright to expert communicator, revealing how improvisational techniques can transform not just individual confidence but the very nature of leadership and connecti
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