HeyJaredHe Said, She Said: Razor Branding™ Podcast
The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 30, 2026
- Audience
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- Earliest in this view
- Jul 8, 2026
Latest episodes
Betting on Yourself: Building a Fractional CMO Practice w/ Michelle Krier (opens the original)
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In February, her role was eliminated. By March, she’d filed her LLC. By the end of May, she’d landed her first client. That’s the timeline Michelle Krier walks us through in this episode – and it’s a masterclass in what it actually looks like to bet on yourself when the decision gets made for you. In this episode of He Said, She Said: Razor Branding™ , Jaci and Michael sit down with Michelle Krier , founder and fractional CMO of Foxbridge Consulting . With a career spanning nonprofit, agency, an
One Name. Five Banks. A State to Win. W/ Stan Sorensen (opens the original)
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Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor Branding™ , Jaci and Michael sit down with Stan Sorensen , Chief Marketing Officer at Altabank , a Utah-based community bank with over a century of history and a footprint that spans the entire state. Stan came to banking from tech and healthcare, joined the bank to lead a rebrand, and — eight years later — hasn’t left. He gets into what it
How Senior Marketers Actually Land Their Next Job w/ Elda Macias (opens the original)
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The average tenure for an in-house marketer is 18 months. That means nearly everyone in this profession will face a job search — probably more than once. The question is whether you’ll be ready when it comes. In this episode of He Said, She Said: Razor Branding™ , Jaci and Michael sit down with Elda Macias , a senior marketing leader with over 20 years in financial services. Elda has built marketing organizations from scratch, modernized legacy brands, and helped drive an acquisition at 166% of
Marketing a Brand Nobody Can See w/ Loree Faucett (opens the original)
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Kicking Off Year 10 In IT services, everyone says the same thing. We’ll handle your tech. We’ll keep you safe. We’ll be there when you need us. So how do you build a brand that actually means something when your product is invisible and your buyer never wants to think about you? We’re kicking off Year 10 of He Said, She Said: Razor Branding™ with exactly that question. Ten years in, we’re still asking the same core thing this podcast has always been built on – what makes a brand actually work –
B2C Thinking in a B2B World. It Works. W/ Erik Koenig (opens the original)
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Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in a sea of sameness. In this episode of He Said, She Said: Razor Branding™ , Jaci and Michael sit down with Erik Koenig, Vice President of Business Development at Hy-Tek Intralogistics — a warehouse automation and systems integration firm helping companies connect products to customers
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