HeyJaredHe Said, She Said: Razor Branding™ Podcast
The He Said, She Said, Razor Branding Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Jul 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
B2C Thinking in a B2B World. It Works. W/ Erik Koenig (opens the original)
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Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in a sea of sameness. In this episode of He Said, She Said: Razor Branding™, Jaci and […] The post B2C Thinking in a B2B World. It Works. W/ Erik Koenig appeared first on brandRUSSO .
Serve First, Sell Never: Relationship Marketing w/ Chelsea Vonder Haar (opens the original)
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Most mortgage companies compete on rate. Chelsea Vonder Haar competes on relationship. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael talk with Chelsea Vonder Haar, the first-ever Chief Marketing Officer at USA Mortgage, about building a national marketing engine for 200+ loan officers — without stadium naming rights or a […] The post Serve First, Sell Never: Relationship Marketing w/ Chelsea Vonder Haar appeared first on brandRUSSO .
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