HeyJaredHarry Clarkson-Bennett
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 28, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 27, 2026
Latest articles
The Generative AI Report Sucks – Let’s Make It Brilliant (opens the original)
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Google's Generative AI report shows visibility and nothing else. Layer commercial data and traffic dependency on top and you get real exposure. The post The Generative AI Report Sucks – Let’s Make It Brilliant appeared first on Search Engine Journal .
Entities Are The Foundation Of Modern SEO (opens the original)
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I wrote an article about auditing publisher websites last week, and it took a little piece of my soul. Like a Horcrux, but without me being a spectacularly evil wizard hellbent on world domination. Allegedly. I argued that SEO auditing should be broken down into four parts: I think almost every concept required for modern information retrieval is included within the above four themes. Outside of wider marketing (which is arguably the most important facet of “optimizing” for large language models
How To Audit Publisher Websites In 2026 (opens the original)
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Discoverability has changed. That is, I think, undeniable. Passive, off-platform discovery dominates the early-stage journey, but your website is your brand’s home. Chris Green talked about SEO becoming more akin to feed management in the future, which I like. As an analogy, I mean, less so as a concept. But Google still sends over a trillion clicks a year to the open web and up to 86% of clicks are discovery-led. Websites and the wider internet feed answer engines, and while we’re in the midst
The Future Of Discoverability (opens the original)
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Rightly or wrongly, publisher discoverability has been taken care of by search for years. Traffic from Google was and is so valuable – and in recent times, so vast from Discover – that reach has never been a problem. Not until very recently. As behaviors, platforms and the internet morph into something less website-friendly, business models and publisher indispensability have been called into question. Today, discoverability is much broader. It’s being won by brands and (predominantly) individua
How Publishers Can Monetize AI Visibility (opens the original)
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Right now, most publishers block AI bots. According to Vince Nero’s excellent research, 79% of top news sites block AI training bots via robots.txt. Only 18% block no AI crawlers at all. Not a perfect science, as the robots.txt is so easily circumvented, but still. Multiple publisher x AI company lawsuits and threats to block Google from very serious publishers. USA Today, Reuters, and Politico. Even Reddit is considering walking away from the Google AI deal. A marketplace or micro-conversion mo
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Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
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