HeyJaredHard Court
A weekly tennis briefing that goes beyond the baseline—exploring the business, culture, and style of tennis.
- Indexed issues, last 90 days
- 14
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 13, 2026
Latest issues
Keeping up with everyone else (opens the original)
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<img alt="" class="sizing-normal" height="833" src="https://substackcdn.com/image/fetch/$s_!dKG7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F578e6dfe-75e8-474f-afb5-9a9ca5213ec1_938x833.png" w
The complicated afterlife of a WAG-centric brand (opens the original)
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Reading the tennis tea leaves in sportswear’s latest investor updates (opens the original)
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The past few weeks have been particularly busy in the world of sportswear investor relations, which means there are some new tennis tea leaves to read.Lululemon and Asics recently reported earnings, while On and Amer Sports, the parent company of Wilson, laid out their longer-term strategies for investors. All four have made significant investments in tennis over the past several years, making what they have to say about the sport and where it fits into their broader businesses particularly inte
What is a Slam final actually worth? (opens the original)
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Everyone’s a loser, baby (opens the original)
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