HeyJaredHannes Coudenys' Trends & Creativity insights
Weekly newsletter about creative content, experiential campaigns & influencer marketing. Exactly what Hurae does: people matter, stories connect them, and moments make it real.
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- Sep 28, 2026
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- Jul 8, 2026
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People are tired of tracking their health 🖖🏽 (opens the original)
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Five years ago, I had one of the first Oura rings. I wasn’t feeling well, and the ring effectively showed that I was running a fever every night. It turned out I had CMV. Point is: even without that ring, I would have gone to the doctor. I lost it while wakeboarding, and it felt like a relief. That sentiment is spreading, and the wellness industry has noticed. In an era of looksmaxxing, fertilitymaxxing, Whoops, and Ouras, they are tapping into an anti-optimization philosophy.The Pulse ring is a
Influencers are Risky 🌚 (opens the original)
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“Which influencers should my company work with?” A question we get asked every week here at Hurae. We have a solid list of established names. Big ones for awareness and smaller ones for conversion. But we will always advise you to take a risk by investing in upcoming talent. It’s fantastic when you can believe in someone, and equally fantastic for the influencer to feel that brands believe in them. Even better, that risk can translate into a return on investment that is twice as high as it would
Where people run, money follows 🏃🏾♂️ (opens the original)
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Real estate investors are increasingly using Strava data to decide where to buy apartments. The logic? Neighborhoods with high running and cycling activity tend to be safer, have better infrastructure, and attract a wealthier demographic. Excellent part of a strategy for our clients Jusré, Geberit & Hôtel Jourdain.Another growth hack I came across was finding the most expensive Airbnb listings and directly targeting the people leaving reviews. A much simpler idea came from a roofer <a href="ht
This is how the TikTok algorithm works 🥂 (opens the original)
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It’s a phrase I see all the time on social media. And it’s an answer that Hurae’s clients expect, too.In reality, though, that should be the least of your worries. Yes, algorithms exist, and yes, they have preferences when it comes to content, but at the end of the day, the algorithm is mostly made of people. You and me. We’re the ones who decide whether or not to watch a video. We’re the ones who get hyped about a clip and send it to a friend because it actually delivers value. And that value m
Influencers, behave! 🫵🏽 (opens the original)
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Being an influencer in Belgium is about to become an officially recognized profession with strict, legally binding obligations. A new bill introduced by Les Engagés, modeled after France’s influencer law and aligned with the European Digital Services Act, aims to change the game.We’re talking tighter regulations on promoting cosmetic procedures and financial advice, plus extra protections for ‘kidfluencers’. No more vague guidelines, but actual legislation backed by real fines.Honestly, most con
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