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Gym Marketing Made Simple

Unlock success in gym marketing with practical insights and strategies to make you more money! Simplify your approach to attract clients and grow your business.

Podcast · By Sherman Merricks · English · Official site

Indexed episodes, last 90 days
5
Latest publication
Sep 21, 2026
Audience
Checking…
Earliest in this view
Jul 6, 2026

Latest episodes

  1. Episode · Sep 21, 2026

    Episode 142: Nashville Gym Growth Summit 2027 Revenue Plan. (opens the original)

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    Most gym events are big rooms, vendor pitches, and hype that fades by Monday. This Nashville summit is 100 serious owners in one room, building a real 2027 plan they can actually run when they get home. Episode Summary Sherman breaks down why he and the Lasso team built a totally different kind of gym summit in Nashville. No expo hall, no endless pitches, just 100 high-level gym owners in one room getting real about their numbers and putting an honest plan on paper. He talks through how much har

  2. Episode · Aug 31, 2026

    Episode 141: Is Your Gym Actually an Asset? How to Build a Sellable Fitness Business. (opens the original)

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    What if your gym pays you well but still isn’t something a serious buyer wants to own? And what would have to change for your business to give your family real options—whether you keep it, scale it, or sell it? Episode Chapters Blake and Sherman sit down with Jeff Smith , founder of Tactical Empire, to unpack what it really looks like to build something beyond a decent-paying owner job. Jeff walks through his path from college sports and enlisting after 9/11 to serving in special operations, ret

  3. Episode · Jul 27, 2026

    How Hill Country Movement Sells High-Ticket Coaching Without Posting Prices | Episode 140. (opens the original)

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    A small-town strength gym outside Austin went from being stuck in the high 20s/low 30s to consistently $40–50k months without ever listing prices on their site. Episode Summary Hill Country Movement spent years hovering around $28–30k a month, even with solid coaching and a loyal community. They weren’t broken—just capped. This conversation walks through the real changes that finally moved them past that ceiling: tightening their no-sweat intro, packaging a real 12-week kickstart, and getting se

  4. Episode · Jul 20, 2026

    Gym Sales Role Play That Converts – Weekly Training System for Boutique Fitness Gyms | Episode 139. (opens the original)

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    Most gym teams role play just enough to feel busy, not better. This conversation lays out a simple way to turn Monday sales meetings into real practice that fixes weak spots and builds confident closers. Episode Summary Gym Marketing Made Simple is built for owners who want sales to feel repeatable, not random. This episode walks through how to stop “sink or swim” sales training and replace it with a clear, documented process plus weekly role play that actually resembles real consults. Jeff Burl

  5. Episode · Jul 6, 2026

    How Pre-Selling Helps Gym Owners Build Trust and Close More Sales. | Episode 138. (opens the original)

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    Your prospects are checking you out long before they hit “book now.” What they see in those first few seconds can be the difference between a no-show and someone who walks in already convinced you’re the right fit. Episode Summary In today’s episode, you’re pushed to look at your gym the way a stranger would: quick glance at the homepage, a few seconds on social, maybe a review or two, and that’s it. The questions on their mind are simple but brutal: who are you, what do you offer, why should an

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