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GTM Vault

Revenue architecture for AI-native GTM. Operator podcasts, GTM engineering breakdowns, and the structural frameworks behind modern revenue.

Newsletter · By Rick Koleta · English · Paid tier available · Official site

Indexed issues, last 90 days
13
Latest publication
Sep 27, 2026
Audience
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Earliest in this view
Aug 5, 2026

Latest issues

  1. Issue · Sep 27, 2026

    GTM 52 | You Have No Relationship With the AI (opens the original)

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    GTM Vault is a breakdown of how high-growth companies design, test, and scale revenue architecture. 27,000+ operators read it. Join them.Subscribe nowEvery vendor in revenue AI is pointed the same way. Automate the seller, draft the outbound, hand the follow-up to an agent. Which leaves a question nobody on that side of the market is funded to answer: what happens to the conversations an agent does not get to take, and who is responsible for making the humans in them better. <a href="https://www

  2. Issue · Sep 23, 2026

    A Tool List Cannot Tell You What to Build First (opens the original)

    Excerpt · Critical tone

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    Eight operators have named Clay on GTM Vault. Vinayak Mishra runs it at Slang AI as a master data layer across three tables. Garrett Wolfe runs account scoring and an enrichment waterfall in it at 1GTM. Umar Farooq Adam uses it for account research at Hitachi Vantara. Tim Scheuer built Oxyge

  3. Issue · Sep 20, 2026

    GTM 51 | LinkedIn Is Your Audience, Not Your Network (opens the original)

    Excerpt · Neutral tone

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    GTM Vault is a breakdown of how high-growth companies design, test, and scale revenue architecture. 27,000+ operators read it. Join them.Subscribe nowYour CRM knows the deal, the stage, and the contact's title. It does not know which person on your team can walk you into the account, or that the champion who changed jobs last quarter is now a warm door somewhere else. Olivier Roth built a company on that gap. The co-fo

  4. Issue · Sep 13, 2026

    GTM 50 | The Next Buyer of Your Data Is Not a Person (opens the original)

    Excerpt · Critical tone

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    Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 27,000+ operators across 140+ countries building GTM systems that compound.The list was exported, the sequence was loaded, and the reps worked it for three weeks. By the time the last contact was touched, a third of the data was already wrong. That decay rate was tolerable when humans worked lists over weeks, be

  5. Issue · Sep 8, 2026

    SMYS 8 | The Browser Is the Interface Everyone Abandoned (opens the original)

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    Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 27,000+ operators across 140+ countries building GTM systems that compound.Most sales teams still pay six figures for a contact database the reps do not trust. The data is stale, the exports are manual, the CRM update is a separate step, and somewhere between the research, the enrichment, and the send, hours of

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