HeyJaredGTM Talk
GTM Talk aims to demystify the process of taking a new product or service to market - How do you get your first 10 customers?
- Indexed episodes, last 90 days
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- Aug 24, 2026
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- Aug 24, 2026
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The New SEO Playbook: Metrics, Team & AI with Usman Akram (opens the original)
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SEO isn't dead, but the way you measure it and staff it has completely changed. Usman Akram, who runs SEO, AEO, and paid search at Modash, breaks down what actually works right now. Usman has been in SEO since 2019, across agencies and in-house, and now leads what Modash calls "Discoverability" instead of just SEO. In this conversation we cover why traffic stopped being the metric that matters, what to track instead (visibility, share of voice, citations, self-reported attribution), why prompt t
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