HeyJaredGTM News Desk
No BS news about B2B Go-To-Market. This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.Mark Kilens and Natalie Marcotullio give it to you straight - what you’re doing wrong, what you’re…
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
We're Pausing GTM News Desk, Here's Everything We Learned (opens the original)
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After six months and a run of conversations spanning Reddit, YouTube, website conversion, and onboarding, Mark Kilens and Natalie Marcotullio are hitting pause on GTM News Desk, at least in this format. In their final episode together, they look back at what actually stuck from a season of go-to-market experiments, why "there's no playbook" is the most honest advice they can give anyone joining a startup, and why over-polishing a campaign or a doc is a losing bet in 2026. They also make their pr
Why Onboarding at an AI-Native Company Broke Her Definition of Fast with Lindsay O'Brien (opens the original)
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What does it actually look like to onboard at a company where AI isn't a nice-to-have, but the operating system? And why does inserting AI into a workflow without thinking first make that workflow worse, not better? Pragmatico Head of Marketing Lindsay O'Brien shares her experiences on what changed for her two months into a fully AI-native company after spending the last year as one of the earliest marketers building Claude skills for brand guidelines. The conversation gets into what actually ge
The Reddit Guy Was Right, Now He's Betting on YouTube with Ross Simmonds (opens the original)
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Seth Godin asked Google's own AI what happened to the open web over the last decade. The answer named three phases, starting with the death of Google Reader in 2013. Ross Simmonds , founder of Foundation and the person who was telling B2B brands to get on Reddit back in 2016, joins Mark and Natalie to discuss what that admission actually means for marketers. Ross walks through why he bet on Reddit and Quora years before anyone else cared, how a fantasy football blog in college turned into a cont
The Difference Between a Partner Program and an Ecosystem with Bryn Jones (opens the original)
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What actually separates a partner program from a partner ecosystem? Why does discovery now happen inside an LLM instead of a review site? And why do referral programs get so much credit for revenue they're not actually driving? Bryn Jones , co-founder of PartnerStack , breaks down how partnerships evolved from channel deals into full ecosystem orchestration, and why the companies winning at it treat every partner like part of the team. He shares the two questions that decide which partner types
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