HeyJaredGTM Made Simple
Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 16, 2026
Latest episodes
I Hit $1M in 9 Months Twice. These 8 Questions Are Why. (opens the original)
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I took two companies from $0 to $1 million in revenue in just 9 months. Once with Terminus in 2014 and again with GTM Partners in 2021. One was funded, one wasn't. One was an up market, one wasn't. The 8 questions I'm sharing here are the reason both worked. These 8 questions are what I ran every major decision through at both companies, and they're what I walk hundreds of CEOs through inside GTM OS today. The answers will be different for your business. The questions are the same. ⏱ TIMESTAMPS
The GTM OS System That 3,000 Companies Run On (opens the original)
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Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In this video I walk through the exact process we take 3,000 companies through to run on GTM OS, live, step by step. I break down the five valleys of death, how to find which stage you're actually in (problem, product, or platform market fit), the 15 go-to-market problems every company pulls from, the alignment assessment that surfaces where
How to Tell If Your Revenue Is Actually Profitable (Most Can't) (opens the original)
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Profitable revenue and momentum revenue are not the same number, and confusing the two is what kills businesses that look healthy on paper. In this video, I break down the OpenAI growth trap, why 99% of companies can't afford to run their GTM the way the top 0.01% does, and the four questions every CEO needs to answer to know if their revenue is actually building something or just burning cash faster. (00:00) The OpenAI number that should scare every CEO (00:49) What I keep hearing in CEO roundt
3 Zones That Determine If Your Business Survives (opens the original)
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Most companies don't fail because of bad products or bad marketing. They fail because they're stuck in the muddy middle and don't know it. In this episode, I walk through the three business zones every CEO needs to understand: the winning zone, the competitive zone, and the instability zone. I show you what separates companies that can charge whatever they want from the ones getting eaten alive by cheaper competitors, and how to figure out exactly which zone your business is in right now. ⏱ TIME
AI Was Never Built to Cut Jobs (opens the original)
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The companies using AI just to cut costs will be gone in a few years. I break down what the companies actually winning with AI have in common, why growth is not optional right now, and why James Clear's systems principle from Atomic Habits explains every company you've watched fall apart in the last two years. ⏱ TIMESTAMPS (00:00) Three GTM headlines nobody is connecting (00:14) News 1: 2X raises $400M to build a GTM operating system (00:45) News 2: Rackspace cuts 750 people to pivot to AI (01:0
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