HeyJaredGrowth, Brands and More
"Growth, Brands, and More" is your go-to podcast on how to up your game from brand strategy to marketing execution www.filibertoamati.com
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 7, 2026
- Audience
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- Earliest in this view
- Jul 13, 2026
Latest episodes
International Brands & Polish Supermarkets | Dominik Wilk (opens the original)
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How can international brands enter the ‘hot’ Polish Supermarket scene? What kind of insights should they use, and which should they dismiss? Host Filiberto Amati interviews Dominik Wilk, now Poland country manager for German wholesaler Crevel Europe, on what international brands need to know to enter Poland's modern trade. He covers logistics, trade promotions, currency and payment-term variability, and how listings often begin as “in-and-out” supported by leaflets and social media before perman
Health as a Board Risk for F&B | AJ van Triest (opens the original)
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Is nutrition the next board-level risk for food and beverage companies? Do we need to install a Chief Nutrition Officer? Aart Jan recounts a career spanning Unilever (including roles in Singapore, China, and leading the tea division), a Coca-Cola/Nestlé joint venture, and FrieslandCampina. In the latter, he served as corporate CMO and developed a nutrition policy distinguishing daily versus occasional products to grow healthier sales. After leading fitness and nutrition platform fitchannel.com a
Olivier Rouche: a spirits industry veteran on RTDs and trends (opens the original)
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What is happening in Spirits? Why are RTDs growing while the rest of the categories are not? Filiberto hosts a discussion with Chris Maffeo and spirits veteran Olivier Rouche. Olivier recounts his 35 years at Pernod Ricard in commercial strategy & negotiation and his new consultancy, training, and coaching work. They examine the spirits industry’s rapid transformation as premiumization stalls, consumption slows in traditional markets, and demand shifts toward lower-alcohol options. The group hig
The Art and Science of Water | Ganesh Iyer (opens the original)
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What is a water sommelier? Selling water is both an art and a science. In this Growth Brands and More episode, host Filiberto interviews beverage veteran and water sommelier Ganesh Iyer, who recounts entering the beverage industry before focusing full-time on water sommelier work. Iyer defines the role of the water sommelier and explains the art of pairing meals and beverages. He argues that water education lags in India compared to Europe due to a lack of cultural respect and hospitality traini
Beyond Carbon | Adam Pawelas | Part 2 (opens the original)
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What if sustainability needed to go beyond Carbon management to become a strategy? In this episode, Adam discusses sustainability in FMCG, with an emphasis on localised water risk management. He touches on technologies for water efficiency and closed-loop systems, which are constrained by regulation in some regions, and highlights India’s zero liquid discharge practices. Water savings can also strengthen the business case through energy recovery and loss reduction, with wastewater serving as a b
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