Grow with Evergreen | Growth Marketing Podcast
The leading marketing podcast for home, garden, and lifestyle brands.Join Aaron Rudman-Hawkins, Founder of The Evergreen Agency, as he speaks with the people behind the UK’s most ambitious brands, exploring what’s working, what’s not, and where marketing is heading next.Real…
- Indexed episodes, last 90 days
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- Sep 23, 2026
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- Jul 15, 2026
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Cox & Cox: £26M Rebuilding a 25 Year Brand After Administration (opens the original)
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Cox & Cox went into administration, got taken out of it by new owners, and is now growing revenue by around 50% a year as a standalone business again under new leadership. Jan Duckworth, managing director of Cox & Cox, joins Aaron and Darren to talk about what it actually took to turn a 25 year old brand around. Jan joined 15 months ago as a long-time customer of the brand, and has spent that time rebuilding everything from stock strategy to brand identity while trying to keep the heritage that
Bed Kingdom: £50M Built From a £400 University Project (opens the original)
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Bed Kingdom started life in 2011 as a £400 university project. Today the group behind it runs eight brands, employs teams in the UK, China and the Philippines, and is targeting £50 million in turnover on the way to £100 million within three years. Ashley Hainsworth joins Aaron and Darren to talk about what an AI first business actually looks like when it goes past the marketing department. Ashley has woven AI into all six departments of the group, from buying and forecasting to customer service
Alternative Flooring: £9m Turnover, 23 Years, and Still Chasing International Growth (opens the original)
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Alternative Flooring has spent over 20 years turning carpets, rugs and runners into a design statement rather than a commodity. The business turns over around £9 million, works with between 600 and 700 independent retailers across the UK and Ireland. Kirsty Barton, Marketing Manager at Alternative Flooring, joins Aaron and Darren to talk about what it actually took to build that brand. Kirsty joined the business 23 years ago as a sample assistant and has since worked across purchasing, sales and
St Eval: £10m Candle Brand on Why Polished Creative Stopped Working (opens the original)
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St Eval has been making candles in Cornwall for 30 years. It now turns over more than £10 million, employs around 70 people, and still finishes almost every candle by hand. Fox joins Aaron and Darren to talk about what it actually takes to grow a brand like that without hollowing it out. Neil spent 11 years as Creative and Marketing Director at Pukka Herbs, where he helped take the business to £100 million and built ecommerce from nothing to a fifth of global turnover. He is now fractional CMO a
Button & Sprung: How They are Selling Mattresses With No Sales or Discounts (opens the original)
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Adam Black has built one of the UK's most respected mattress brands by doing the one thing the industry says you can't: never having a sale. In this episode of Grow with Evergreen, Aaron and Darren sit down with the founder of Button & Sprung to unpack how a no-discount, no-gimmick brand grew into a multi-million pound business in a market hooked on Black Friday and sales. Adam has done this before. He spent a decade building Feather and Black, a brand he admits was "on sale 500 days a year," be
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